What is Pay Per Click Marketing?
Ans. Definiton from wikipedia:-
"PPC is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites with related content that have agreed to show ads. "

Why should I use Pay Per Click Marketing?
Ans. Pay-Per-Click marketing is one of the most popular advertising model used to get targeted traffic to your website.

More than 10 million searches happen in Google alone for Indian matrimonial related keywords. And this number is growing every month. This simply indicates that there is an extremely huge audience to target on search engines like Google, Yahoo, Bing!.

We highly recommend starting out with Google Adwords for PPC keyword advertisements and gradually moving on to other Pay Per Click networks once you have successful campaigns running on Google Adwords. Here is a list of top PPC networks:

IMPORTANT Guidelines for PPC Marketing:
1. Affiliate should always create their own landing pages for their PPC campaigns. You should NEVER link to a webpage directly from your PPC campaign. Violating this guideline may result in your affiliate account being disabled by your affiliate manager.
2. You should always follow the landing page and site quality guidelines of the PPC Ad Network that you choose to use for your PPC campaign. For eg. here is the Landing Page and Site Quality Guidelines for Google PPC Network.

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